Apr 20, 2023Stop sacrificing long-term gains for short-term wins"I want sales, I don't need marketing!" Tanja is absolutely fed up with this short-sighted statement that completely disregards the critical role of marketing in driving sales. She argues that a balanced approach to marketing can lead to quick wins and sustainable growth.Will Tan come around to her way of thinking? Tune in to find out. Can’t watch it right now? No problem, there is a full transcript of the video below.TanAll right.Welcome to another episode of CMO Chat.I'm TanTanjaand I'm Tanja.TanI want to ask you if you remembera few weeks ago when we were speaking,you told me this phraseand you said it really bothered you. So I said,I want to talk to you about this.You said you see it in quite a few placeswhere people say, I want sales, I don't need marketing,I just need sales.Do you remember?TanjaYeah, I don't need marketing and sales.TanWhy does that bother you,when you hear that, let it out.TanjaIt bothers me because it is such…It's short sighted.Like,of course, every company needs sales.TanOf course.TanjaAnd also the whole point of marketing is to increase sales.Even though marketing might not bethe people who sit down with the customerand make the actual negotiationsand a deal. That's the job of sales. But marketing comes into the picturebefore all of that, before the customer knocks at the door and says,Hey, I'm interested that your product that is marketing.TanWhen you say it's short sighted, yeah,when somebody says they want sales,does that mean they want to jump the processand they want to get to the end without going through the process?Is that what you mean by how is it short sighted and long sighted?TanjaYeah, something that I have been hearingRecently when talking to companies and CEOs is thatwe don't need all this branding stuff. It's just a waste of our timebecause we need sales yesterday,kind of like and I get it.TanYeah. And if they are in that situationwhere they need revenue quickly, it does marketing help?TanjaYes, marketing helps.But you have to do you have to have a different approach.I always see marketingas like a true lane street.Like you have the short term activities,like those activities for the quick gains. You run some ads, you contactpeople directly via email, you call them.There's a ton of things you can do,like for the short term gain.But then you can not forget like the long term activitiesif you want to be in it for the long run.That's the thing.If the market is very noisy.There's a lot of competition out thereand if you don't have a brand that people remember,if you're not distinctive, then you will suffer in the long runand you might sacrifice long term success for short termgains.TanLove it.Cool.TanjaGreat.TanNice insights.Thank you, Tanja. TanjaThanks, Tan
"I want sales, I don't need marketing!" Tanja is absolutely fed up with this short-sighted statement that completely disregards the critical role of marketing in driving sales. She argues that a balanced approach to marketing can lead to quick wins and sustainable growth.Will Tan come around to her way of thinking? Tune in to find out. Can’t watch it right now? No problem, there is a full transcript of the video below.TanAll right.Welcome to another episode of CMO Chat.I'm TanTanjaand I'm Tanja.TanI want to ask you if you remembera few weeks ago when we were speaking,you told me this phraseand you said it really bothered you. So I said,I want to talk to you about this.You said you see it in quite a few placeswhere people say, I want sales, I don't need marketing,I just need sales.Do you remember?TanjaYeah, I don't need marketing and sales.TanWhy does that bother you,when you hear that, let it out.TanjaIt bothers me because it is such…It's short sighted.Like,of course, every company needs sales.TanOf course.TanjaAnd also the whole point of marketing is to increase sales.Even though marketing might not bethe people who sit down with the customerand make the actual negotiationsand a deal. That's the job of sales. But marketing comes into the picturebefore all of that, before the customer knocks at the door and says,Hey, I'm interested that your product that is marketing.TanWhen you say it's short sighted, yeah,when somebody says they want sales,does that mean they want to jump the processand they want to get to the end without going through the process?Is that what you mean by how is it short sighted and long sighted?TanjaYeah, something that I have been hearingRecently when talking to companies and CEOs is thatwe don't need all this branding stuff. It's just a waste of our timebecause we need sales yesterday,kind of like and I get it.TanYeah. And if they are in that situationwhere they need revenue quickly, it does marketing help?TanjaYes, marketing helps.But you have to do you have to have a different approach.I always see marketingas like a true lane street.Like you have the short term activities,like those activities for the quick gains. You run some ads, you contactpeople directly via email, you call them.There's a ton of things you can do,like for the short term gain.But then you can not forget like the long term activitiesif you want to be in it for the long run.That's the thing.If the market is very noisy.There's a lot of competition out thereand if you don't have a brand that people remember,if you're not distinctive, then you will suffer in the long runand you might sacrifice long term success for short termgains.TanLove it.Cool.TanjaGreat.TanNice insights.Thank you, Tanja. TanjaThanks, Tan
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